What is the perfect physique?
Victoria’;s Secret was forced to pull back from its “excellent physique” campaign in November 2014 when a petition from females about the globe demanded the lingerie retailer apologize for marketing a restricted see of attractiveness. The dust has given that settled as far as the ad, which featured designs Lily Aldridge and Behati Prinsloo in lingerie, is concerned, but two plus-size lingerie manufacturers feel the fight is far from in excess of.
Pictures: Supermodels — then and now
Sports activities Illustrated swimsuit problem model Ashley Graham poses for Lane Bryant’;s new lingerie ad.
Credit score: Courtesy of Lane Bryant
On Monday, April 6, Lane Bryant launched the #ImNoAngel initiative to celebrate ladies of all shapes and sizes. The black and white print and video ads functions 6 versions, like Sports activities Illustrated swimsuit problem superstar Ashley Graham, posing with each other in barely there undergarments. The other versions in the Cacique for Lane Bryant campaign, shot by photographer Cass Bird, are Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault, and Elly Mayday.
Photos: Celebs who really like versions
The 31-2nd-extended clip exhibits the versions flaunting their curves in lingerie, although firing off speedy responses such as: “1 word — sexy.” The steamy ad ends with all the girls huddled in for 1 group shot, declaring they are “all kinds of sexy.”
Photos: Kate Upton’;s hot body
Lane Bryant’;s will take on Victoria’;s Tricks excellent body campaign with new lingerie ads.
Credit score: Courtesy of Lane Bryant (two)
Lane Bryant is not the only company to come out against Victoria’;s Secrets and techniques campaigns. Uk lingerie brand Curvy Kate is also trying to shake up the image of plus-dimension ladies. The firm hosted a competition to discover its new encounter, which kicked off in January 2015. The brand recreated the Victoria’s Secret campaign with a group of plus-dimension females in nude undergarments.
The UK’;s Curvy Kate’;s new lingerie ad featuring models in nude underwear to advertise their idea of the excellent body.
Credit score: Courtesy of Curvy Kate
“We came up with the idea as we really think that there isn’;t one sort of best,” Chantelle Crabb, the brand’;s PR executive, told Glamour.com. “The girls in the [Victoria’;s Secret] campaign are lovely, but we consider that each ladies is beautiful in her own appropriate and need to be represented relatively in the media as well.”
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