Bada-boom!
Just in case there’;s anyone who’;s forgotten: Sarah Jessica Parker is a complete and absolute bombshell. And lest you have any doubt, all you need to do is take one peek at the actress’; just-released campaign with Jordache jeans. She is all about that bass.
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Look at that booty in those jeans! The sun-kissed skin, the smoky eyes, the sizzling nude lip. And that hair? We can’;t even begin!
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Sarah Jessica Parker is the new face of the Jordache brand.
Credit: Michael Thompson
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As for the actual collection Parker’;s modeling: The “Jordache Look” capsule was designed to incorporate the brand’;s most iconic details from the ’;70s and ’;80s, including ornate back-pocket embroidery and the label’;s trademark horse head, stitched on the coin pocket. These jeans come in a number of styles, fabrics, and washes, some of which are named after musical icons. (Hello, Blondie!) The range, available on Jordache.com, are priced from $ 89 to $ 149.

Sarah Jessica Parker is the new face of the Jordache brand.
Credit: Michael Thompson
But there are some more affordable options, too! In addition to the new, luxe line, Parker, 50, is also working it for Jordache’;s Walmart collection, the latest iteration of which—the Fall 2015 line—starts at $ 17 a pair, and will be available in stores and online come mid-July.
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