New Dove Campaign Issues Ladies to Choose If They Are Stunning or Common: Watch the Surprising Outcomes | Style

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New Dove Campaign Issues Ladies to Choose If They Are Stunning or Common: Watch the Surprising Outcomes

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Would you describe yourself as lovely? Or just regular?  

For its latest #ChooseBeautiful campaign, Dove asked women all around the planet just that. The elegance brand set up two entry approaches with navy blue indicators that read “common” and “lovely” in different languages in San Francisco, Shanghai, Delhi, London, and San Paolo. As females approached the buildings, they had to choose among the options — and the final results will shock you. 

Photographs: Celebs on when they come to feel most gorgeous

“It was my option and now I will query myself for the subsequent couple of weeks or possibly months,” a single lady stated in the video, launched on Tuesday, April 7. A single by a single, we see ladies pass more than the “beautiful” doorway, as an alternative opting for the “regular” route. 

Dove inspires women to #ChooseBeautiful in a new ad campaign.

Dove inspires ladies to #ChooseBeautiful in a new ad campaign.

“I went by means of the regular door,” yet another explained. “I did not even hesitate.”

Photographs: Stars’; good deeds

The women in the video were not alone in their decisions: a staggering 96 percent of girls chose, “regular” in accordance to a new Dove survey.

Photos: Celebrity charity

“Dove Choose Lovely urges females to embrace this personal choice,”  said Jennifer Bremner, Director of Advertising and marketing for Dove, in a statement. “Because when we do, it unlocks happiness and self confidence that impacts women’s self-esteem.”  

Are you shocked by the final results from Dove’;s Pick Beautiful campaign? Tweet @UsWeekly using the hashtag #stylebyUs!


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