IT Cosmetics NEW Fall 2017 Launches | Beauty


IT Cosmetics NEW Fall 2017 Launches


Press samples

IT Cosmetics fans are in for a major treat this fall! The brand has introduced more than 20 new game-changing makeup and skincare products created to solve nearly every beauty problem, whether it be dark circles, large pores, redness or sparse brows.

Being a long time fan of IT Cosmetics, I am super excited about this new fall lineup…and the good news is that all of these products are permanent, not limited edition!

From a brand new line smoothing foundation to an acne tretament+concealer and a redness relief moisturizer and powder, the new IT Cosmetics Fall 2017 launches are all about addressing your specific beauty concerns!

Let’s take a look at each of the products….

PS: I have been super busy with moving into our new house and haven’t had a chance to test out all of these yet so I won’t be going into too many details here, but I will do in-depth reviews for some of my favorites in the next few weeks.

IT Cosmetics Bye Bye Lines Foundation ($ 38)

Designed for all skin types, Bye Bye Lines Foundation features the benefits of a hydrating anti-aging serum infused with pure color pigments for buildable sheer-to-medium coverage you can count on!

The formula contains anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil, plus vitamins A, C, E, B and CoQ10 – and features proprietary Drops of Light Optical Blurring Technology to give you instant complexion perfection! It’s available in 7 shades.

IT Cosmetics Bye Bye Breakout Full-Coverage Treatment Concealer ($ 28)

Perfect for oily and acne-prone skin, Bye Bye Breakout is a drying lotion and concealer in one that conceals the look of blemishes, acne, redness and discoloration without creasing or cracking.

Infused with oil-absorbing zinc oxide, kaolin clay, witch hazel, tea tree, sulfur and a gentle AHA/BHA complex, it also treats and soothes acne-prone skin. It can be worn alone or under makeup.

IT Cosmetics Bye Bye Breakout Powder ($ 29)

This finishing powder minimizes the appearance of blemishes and combats shine in just one step! Infused with anti-aging peptides and hydrolyzed collagen, plus oil-absorbing zinc oxide, kaolin clay, witch hazel, colloidal oatmeal, tea tree, sulfur and a gentle AHA/BHA complex, this talc free powder goes on completely sheer and is perfect alone or over Bye Bye Breakout Concealer.

IT Cosmetics Perfect Lighting Radiant Touch Magic Wand ($ 29)

This 2-in-1 concealer and correcting brightener uses hydrolyzed pearl to add subtle radiance without glitter or shimmer. Infused with anti-aging peptides, hydrolyzed collagen, hyaluronic acid, licorice root and green tea, it neutralizes, corrects and blurs the appearance of skin imperfections.

This one is quickly becoming my new favorite for quick under eye brightening! It comes in 3 shades (Radiant Light, Radiant Neutral, and Radiant Honey).

IT Cosmetics Superhero Liner ($ 24)

Whether you want to create thin, thick or cat-eye strokes, this liquid-gel liner pen makes it easier than ever! It features a unique Heavenly Skin™ brush hair tip that won’t fray unlike typical felt-tip liners.

I tried it a couple of times and love how easily it glides on, no gaps or empty space! It creates a super black line that doesn’t budge or smudge as the formula is waterproof.

IT Cosmetics Bye Bye Redness Skin Relief Treatment Moisturizer ($ 48)

Designed for redness-prone, sensitive skin, this moisturizer helps neutralize and soothe the look of redness while providing deep hydration—perfect for a.m. and p.m.

Infused with anti-aging, skin-soothing colloidal oatmeal, aloe, cucumber, chamomile extract, avocado, turmeric, and peptides, it is gentle enough for even the most sensitive skin.

IT Cosmetics Bye Bye Redness Redness Erasing Correcting Powder ($ 38)

This talc-free powder delivers buildable, tone-correcting sheer to full coverage that won’t settle into lines or pores—and instantly reduces the look of redness, rosacea, and any imperfections.

Infused with anti-aging colloidal oatmeal, aloe, cucumber, chamomile, avocado, turmeric, this skin-soothing powder is ideal for even the most sensitive skin.

IT Cosmetics Bye Bye Redness Neutralizing Correcting Cream ($ 32)

This is not a new product but is now available in 2 new shades for lighter complexions – Transforming Porcelain Beige and Transforming Light Beige.

Rich in anti-aging peptides, colloidal oatmeal, aloe and avocado, it helps camouflage any red-toned skin discolorations including rosacea, blemishes, skin irritations, sun damage, and scars.

I love the silky-smooth texture of this soothing, color correcting cream and how the coverage stays put without creasing!

IT Cosmetics Bye Bye Pores Blush ($ 24)

This talc-free blush is infused with optical-blurring pigments and delivers sheer, buildable color that instantly diffuses the look of pores. It’s also infused with skin-loving ingredients including silk, hydrolyzed collagen, antioxidants and peptides, and won’t settle into lines or pores.

The new shade I have is called Sweet Cheeks – a coral pink with golden shimmer. It’s gorgeous!!

IT Cosmetics Bye Bye Under Eye Concealing Pot ($ 28)

Infused with the same full-coverage pigments as the original Bye Bye Under Eye, but in a more solid formula, this lightweight long-wearing concealer covers the look of dark circles and discolorations without creasing or cracking.

With anti-aging hydrolyzed collagen, peptides, hyaluronic acid, antioxidants, caffeine and green coffee extract, it has a skin-smoothing, line-minimizing formula.

IT Cosmetics Confidence in a Cleanser Hydrating Cleansing Serum ($ 28)

This hydrating facial cleanser has a sulfate-free and soap-free formula that gently removes dirt, oil and even long-wearing waterproof makeup. Perfect for even the most sensitive skin, it contains super ceramide complex, plus anti-aging collagen, hyaluronic acid and colloidal oatmeal.

I have been using this cleanser for a few days now and my dry skin loves it! It leaves my skin perfectly clean, soft and refreshed – not at all dry or tight, and really takes off my makeup easily!

The new IT Cosmetics products are available for purchase at ULTA Beauty and

Which of these IT Cosmetics products are you most excited to try?

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